Whole Foods Market(R) and Personal Care Suppliers Bring Authenticity to Organic Labeling

I've only recently started shopping at Whole Foods Market, only because there isn't one in proximity to my apartment. Fortunately though, my daughter goes to piano in an area that is close to 2 (!), so my grocery days now coincide with her piano days. I love shopping there. There is a much wider selection of organic items than the groceries on my side of town.

And, when it seemed that they couldn't be more wonderful than they already were, I read this bit of news today:

AUSTIN, Texas, June 18 /PRNewswire/ -- Whole Foods Market (Nasdaq: WFMI) announced today that all personal care products and cosmetics making an "organic" claim sold in its U.S. stores must be third-party certified by June 1, 2011.

Under the new guidelines, all products making an "organic" product claim (e.g. "organic shampoo") must be certified to the USDA's National Organic Program standard. Products making a "made with organic ingredients" claim must also be certified to the NOP standard, and products making a "contains organic ingredients" claim must be certified to the NSF 305 ANSI Standard for Organic Personal Care products, a consensus-based industry standard accepted by the American National Standards Institute and managed by NSF International.

Read the entire article here:

Whole Foods Market(R) and Personal Care Suppliers Bring Authenticity to Organic Labeling

Yay, Whole Foods Market!