And, when it seemed that they couldn't be more wonderful than they already were, I read this bit of news today:
AUSTIN, Texas, June 18 /PRNewswire/ -- Whole Foods Market (Nasdaq: WFMI) announced today that all personal care products and cosmetics making an "organic" claim sold in its U.S. stores must be third-party certified by June 1, 2011.
Under the new guidelines, all products making an "organic" product claim (e.g. "organic shampoo") must be certified to the USDA's National Organic Program standard. Products making a "made with organic ingredients" claim must also be certified to the NOP standard, and products making a "contains organic ingredients" claim must be certified to the NSF 305 ANSI Standard for Organic Personal Care products, a consensus-based industry standard accepted by the American National Standards Institute and managed by NSF International.
Read the entire article here:
Whole Foods Market(R) and Personal Care Suppliers Bring Authenticity to Organic Labeling
Yay, Whole Foods Market!